+33 (0)3 2 83 23 70DISCOVER OPTIMIX PRICING SOLUTIONS
High-performance predictive solutions to develop your pricing strategy
MANY BUSINESS SECTORS
CAN BENEFIT FROM OPTIMIX SOLUTIONS
OPTIMIX OFFERS SOLUTIONS TO
MANY BUSINESS ISSUES
Many problems can emerge when determining the selling prices of products. Nevertheless, distributors can rely on the various plug-ins included in the Pricing Analytics software suite to meet these challenges and stand out from their competitors.
IMPROVEMENT OF THE PRICE IMAGE, TURNOVER AND MARGIN
The Pricing plug-in allows you to define price positioning strategies in relation to your competitors, possibly under constraint.
This plug-in also makes it possible to run simulations that can then be compared with each other, in order to guarantee a result as close as possible to the business target.
COMPETITION DATA CAPTURE AND RESPONSIVENESS
- Non-Food : the WebDataCollect plug-in allows you to capture data from competitors’ websites and ensure real-time responsiveness
- Food : competitor data is generally acquired from specialists (IRI, Nielsen, etc.), accessible on a periodic basis.
For seamless responsiveness during peak periods, our ScanInStore plug-in allows store teams to conduct price surveys directly at competing points of sale. Take advantage of your self-sufficiency!
GUARANTEED COMPARABILITY OF BENCHMARKS
The Matching plug-in allows you to compare your competitors’ product catalog with yours so that you can guarantee the reliability of price simulations
This plug-in uses artificial intelligence (AI) to facilitate and lighten linking operations.
PRODUCT LINE CONSISTENCY
The Linking module will enable you to maintain the consistency of your product lines by automating the internal linking of your repository, for example:
- “Flavour” linking
example: Vanilla flavoured yogurt linked with the same chocolate flavoured yogurt - “Brands” linking
example: Standard deviations between First Prices / Own Brands / National Brands - “Formats” linking
example: 1.5 L Coca Cola linked with 33cl Coca Cola - “Promos” linking
example: 750g cereals linked with the 750g+250g cereals offered
ADAPTABILITY TO YOUR ENVIRONMENT
The Optimix software suite was designed to adapt to all the situations observed at our retail customers, including:
- All types of networks:
- Branch offices
- Franchises
- Master-franchises
- Affiliates
- Mixed
- All operating modes:
- Centralized: the head office decides the prices for all stores
- Decentralized: stores decide on their pricing positioning based on local competitive pressure
- Mixed: Central recommends, Store chooses
COLLABORATIVE WORKFLOW
All our plug-ins are designed to be used in collaborative mode, including through the following functions:
- Perimeter limits (products, stores) according to the user profile
- Validation open to certain managers only
- Consolidation of strategy simulations performed at the most detailed level by pricers/cat. man.
IMPROVED OPERATIONAL EFFICIENCY
The integrated BI module Dashboard Design Studio was designed to ensure:
- Total customization based on user needs
- Customization directly accessible to end users
AI-BASED PREDICTIVE SIMULATIONS
Our Intelligence Modelization Platform plug-in integrates algorithms based on artificial intelligence, including:
- Applying elasticity models to forecast sales volumes
- Refining the algorithms over time based on CRM segmentations
- Determining the impacts of cannibalization related to elasticity
USER FUNCTIONS OF THE OPTIMIX PRICING SOFTWARE
The Pricing Analytics software suite is designed to meet the needs associated with various business profiles. Each of its plug-ins has a separate function that simplifies the work of the different partners involved in your price management strategy.
PRICERS
CATEGORY
MANAGER
CONTROL
MANAGEMENT
INVESTIGATORS
GENERAL
MANAGEMENT
MATCHING •
Chaînage concurrence
– Bonne comparabilité concurrence
DASHBOARD DESIGN STUDIO •
Reporting dynamique
– Résultats des simulations + comparatif
– Réactivité décisionnelle
• INTELLIGENCE MODELIZATION PLATFORM
Elasticité prix
– Prévisionnel de volumes et CA
• PRICING
Positionnement concurrence et règles d’alignement prix
– Amélioration CA et marge
WEBDATA COLLECT •
Capture de données concurrence sur le Web
– Fréquence de capture paramétrable
– ‘‘Fresh data’’
LINKING •
Cohérence de gamme / Prix
– Amélioration de l’image Prix de l’enseigne
MATCHING •
Chaînage concurrence
– Bonne comparabilité concurrence
• DASHBOARD DESIGN STUDIO
Reporting dynamique
– Résultats des simulations comparatif
– Réactivité décisionnelle
• INTELLIGENCE MODELIZATION PLATFORM
Cannibalisation
– Cohérence assortiment
• PRICING
Stratégie et cohérence prix
– Niveau global category et/ou au détail produit
– Par groupe de magasins (régions, formats, pression concurrentielles,…)
– image prix client (arrondis psychologiques)
DASHBOARD DESIGN STUDIO •
B.I Intégré
– Prévisionnels CA et Marge
– Règles de préservation : seuils marge mini,
vente à perte…
SCANINSTORE •
Capture de données concurrence en magasin
– ‘‘Fresh data’’
– Alignement temps réel pour les périodes de pic d’activité
DASHBOARD DESIGN STUDIO •
Statistiques personnalisées
– Vision synthétique globale
– KPIs personnalisables
WE CAN OFFER YOU PRICING SOLUTIONS
TAILORED TO YOUR NEEDS
No matter what issues you and your organization are facing, we can help you. Our software is fully customizable, allowing us to develop customized solutions for each company.