DISCOVER OPTIMIX PRICING SOLUTIONS

High-performance predictive solutions to develop your pricing strategy

MANY BUSINESS SECTORS
CAN BENEFIT FROM OPTIMIX SOLUTIONS

Major food distribution
Specialized food distribution
Specialized food distribution
Hi Fi/Hi Tech
Gardening centres
DIY
Culture
Household appliances
Toys

OPTIMIX OFFERS SOLUTIONS TO
MANY BUSINESS ISSUES

Many problems can emerge when determining the selling prices of products. Nevertheless, distributors can rely on the various plug-ins included in the Pricing Analytics software suite to meet these challenges and stand out from their competitors.

IMPROVEMENT OF THE PRICE IMAGE, TURNOVER AND MARGIN

The Pricing plug-in allows you to define price positioning strategies in relation to your competitors, possibly under constraint.

This plug-in also makes it possible to run simulations that can then be compared with each other, in order to guarantee a result as close as possible to the business target.

COMPETITION DATA CAPTURE AND RESPONSIVENESS

  • Non-Food : the WebDataCollect plug-in allows you to capture data from competitors’ websites and ensure real-time responsiveness
  • Food : competitor data is generally acquired from specialists (IRI, Nielsen, etc.), accessible on a periodic basis.

For seamless responsiveness during peak periods, our ScanInStore plug-in allows store teams to conduct price surveys directly at competing points of sale. Take advantage of your self-sufficiency!

GUARANTEED COMPARABILITY OF BENCHMARKS

The Matching plug-in allows you to compare your competitors’ product catalog with yours so that you can guarantee the reliability of price simulations

This plug-in uses artificial intelligence (AI) to facilitate and lighten linking operations.

PRODUCT LINE CONSISTENCY

The Linking module will enable you to maintain the consistency of your product lines by automating the internal linking of your repository, for example:

  • “Flavour” linking
    example: Vanilla flavoured yogurt linked with the same chocolate flavoured yogurt
  • “Brands” linking
    example: Standard deviations between First Prices / Own Brands / National Brands
  • “Formats” linking
    example: 1.5 L Coca Cola linked with 33cl Coca Cola
  • “Promos” linking
    example: 750g cereals linked with the 750g+250g cereals offered

ADAPTABILITY TO YOUR ENVIRONMENT

The Optimix software suite was designed to adapt to all the situations observed at our retail customers, including:

  • All types of networks:
    • Branch offices
    • Franchises
    • Master-franchises
    • Affiliates
    • Mixed
  • All operating modes:
    • Centralized: the head office decides the prices for all stores
    • Decentralized: stores decide on their pricing positioning based on local competitive pressure
    • Mixed: Central recommends, Store chooses

COLLABORATIVE WORKFLOW

All our plug-ins are designed to be used in collaborative mode, including through the following functions:

  • Perimeter limits (products, stores) according to the user profile
  • Validation open to certain managers only
  • Consolidation of strategy simulations performed at the most detailed level by pricers/cat. man.

IMPROVED OPERATIONAL EFFICIENCY

The integrated BI module Dashboard Design Studio was designed to ensure:

  • Total customization based on user needs
  • Customization directly accessible to end users

AI-BASED PREDICTIVE SIMULATIONS

Our Intelligence Modelization Platform plug-in integrates algorithms based on artificial intelligence, including:

  • Applying elasticity models to forecast sales volumes
  • Refining the algorithms over time based on CRM segmentations
  • Determining the impacts of cannibalization related to elasticity

USER FUNCTIONS OF THE OPTIMIX PRICING SOFTWARE

The Pricing Analytics software suite is designed to meet the needs associated with various business profiles. Each of its plug-ins has a separate function that simplifies the work of the different partners involved in your price management strategy.

PRICERS

CATEGORY
MANAGER

CONTROL
MANAGEMENT

INVESTIGATORS

GENERAL
MANAGEMENT

MATCHING

Chaînage concurrence

– Bonne comparabilité concurrence

DASHBOARD DESIGN STUDIO

Reporting dynamique

– Résultats des simulations + comparatif
– Réactivité décisionnelle

INTELLIGENCE MODELIZATION PLATFORM

Elasticité prix

– Prévisionnel de volumes et CA

PRICING

Positionnement concurrence et règles d’alignement prix

– Amélioration CA et marge

DASHBOARD DESIGN STUDIO 

B.I Intégré

– Prévisionnels CA et Marge
– Règles de préservation : seuils marge mini,
vente à perte…

SCANINSTORE 

Capture de données concurrence en magasin

– ‘‘Fresh data’’
– Alignement temps réel pour les périodes de pic d’activité

DASHBOARD DESIGN STUDIO 

Statistiques personnalisées

– Vision synthétique globale
– KPIs personnalisables

WE CAN OFFER YOU PRICING SOLUTIONS
TAILORED TO YOUR NEEDS

No matter what issues you and your organization are facing, we can help you. Our software is fully customizable, allowing us to develop customized solutions for each company.