PRICING DEFINITION
Optimization of the pricing strategy and control handling
Build up your pricing workflow organisation
- Centralised or decentralised structure
- Local or national pricing policy or store clusters
- Company workflow Pricers, Catman, Direction
- Identification of competitors by category
- Price positioning analysis
- Measuring price sensitivy of categories
- Identification of marketing levers impacting on the price
Build up your strategies
- Fixing rule, processing and control
- Import external data
- Build up tariff package
- Successive simulation and iteration
- Analyse KPIs throught personalised dashboards
- Manage several versions and follow up modifications
- Evaluate the most relevant versions